Demand Generation Specialist
- On-site
- Utrecht, Utrecht, Netherlands
- Marketing
Job description
Engaige is revolutionizing customer service through AI-driven solutions that automate complex support tasks, streamline efficiency, and elevate customer experiences. We’re a fast-growing startup with big ambitions—backed by experienced entrepreneurs—and we’re searching for a Demand Generation Specialist to help fuel our next phase of growth.
What You Will Do
Demand Generation & Campaign Execution:
Design, implement, and optimize integrated marketing campaigns across multiple channels—email, social, search, and more—to drive qualified leads.
Manage the end-to-end campaign lifecycle, from ideation and targeting to execution, measurement, and iteration.
Continuously test and refine messaging, creative, and channel mix to improve conversion rates and pipeline velocity.
Lead Nurturing & Pipeline Building:
Develop lead nurturing programs that guide prospects through the buyer’s journey, increasing conversion rates and accelerating pipeline.
Partner with sales to ensure seamless lead handoff, alignment on KPIs, and feedback loops for ongoing optimization.
Analytics & Optimization:
Leverage tools like Google Analytics, HubSpot, and similar platforms to track, measure, and report on campaign performance.
Use data-driven insights to make informed decisions, forecast demand, and optimize campaigns for efficiency and ROI.
Market Insights & Positioning:
Stay informed on market trends, competitor strategies, and audience pain points to refine targeting and messaging.
Collaborate with the product team and marketing leadership to ensure campaigns resonate with our ideal customer profile and highlight our unique value proposition.
Cross-Functional Collaboration:
Work closely with the broader marketing team on content creation, brand positioning, and product launches, ensuring a cohesive narrative across campaigns.
Collaborate with sales, product, and customer success teams to align demand generation efforts with overall business goals.
Job requirements
When This Role is Perfect for You
You love translating high-level strategy into tangible, data-backed campaigns that drive real results.
You thrive in a dynamic, fast-paced startup environment where you can experiment, iterate, and learn quickly.
You’re excited to play a critical role in shaping the future of AI-driven customer service by attracting and nurturing prospects who can benefit from our solutions.
About You
Experience: 1+ year in demand generation, growth marketing, or related marketing roles—preferably in SaaS, tech, or B2B environments.
Hands-On: You’re not just a strategist—you’re an executor who dives into the details, tests new approaches, and iterates for continuous improvement.
Analytical Skills: Skilled in tools like Google Analytics, HubSpot, and other analytics platforms. You know how to interpret data to inform decisions and measure performance.
Track Record: You can point to campaigns that generated qualified leads, fueled pipeline growth, and contributed directly to revenue.
Creativity & Innovation: You’re adept at finding new channels, experimenting with fresh messaging, and constantly testing what will move the needle.
Collaboration: You excel at working cross-functionally, building strong relationships with sales, product, and other teams to ensure integrated, cohesive campaigns.
Passion & Drive: You’re a proactive learner, eager to stay on top of industry trends, marketing best practices, and emerging channels.
Organization: You’re comfortable managing multiple campaigns simultaneously, staying organized, and adhering to a structured, iterative marketing process.
At Engaige, we bring together some of Europe’s most driven and talented entrepreneurs to build something remarkable. We’re passionate, hardworking, and share a common vision to revolutionize customer engagement through AI innovation. If you thrive on collaboration, dream big, and are excited to work in an environment that challenges you daily, Engaige is the place for you.
Why Join Us?
Be Part of the AI Revolution: Work at the forefront of AI, shaping how the world engages with customer support.
Immediate Impact: Your campaigns will directly drive leads, pipeline, and revenue—tangible results you’ll see firsthand.
Work with the founders: Collaborate directly with the founders and the team which allows you to learn quickly.
Action-Oriented Culture: We’re builders and doers. You’ll have the autonomy and support to run with your ideas and turn them into results.
Competitive Compensation: Benefit from short- and long-term incentives tied to company growth and success.
Why Shouldn’t You Join Us?
Engaige isn’t for everyone. We’re committed to a high-energy, in-office culture that demands hard work and dedication to our mission. At Engaige, we’re focused on creating extraordinary impact together—if that excites you, we’d love to hear from you!
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