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Demand Generation Specialist
- On-site
- Utrecht, Utrecht, Netherlands
- Marketing
Job description
We’re a fast-growing startup with big ambitions looking for someone to join our team and drive the growth of our demand generation efforts. We are seeking a Demand Generation Specialist with a passion for data-driven marketing, content creation, and a willingness to experiment and optimize campaigns for maximum impact. You will play a crucial role in executing and refining multi-channel campaigns, nurturing leads, and helping to build a scalable pipeline of high-quality prospects. Additionally, you will contribute to our thought leadership and SEO strategy through high-quality content that positions Engaige as a leader in AI customer service. Expect to be challenged with exciting opportunities, and directly contribute to Engaige’s success.
At Engaige we are building the platform that enables businesses to build, maintain and grow individually-tailored relationships with their customers efficiently at scale. Our platform centralizes all company specific information, ranging from general information and real-time customer data to company policies, while providing full visibility and control over AI decision-making. This approach enables businesses to deploy highly capable AI agents reliably, creating a new standard in customer experience.
What You Will Do
Demand Generation & Campaign Execution:
Design, implement, and optimize integrated marketing campaigns across multiple channels—email, social, search, and more—to drive qualified leads.
Manage the end-to-end campaign lifecycle, from ideation and targeting to execution, measurement, and iteration.
Continuously test and refine messaging, creative, and channel mix to improve conversion rates and pipeline velocity.
Content Creation & Thought Leadership:
Develop engaging content, including blog posts, whitepapers, case studies, landing pages, and social media posts to support SEO, demand generation, and brand authority.
Collaborate with internal experts and external partners to craft compelling narratives that highlight Engaige’s expertise and AI-driven solutions.
Optimize content for search engines (SEO) and distribute across multiple channels to increase visibility and organic traffic.
Lead Nurturing & Pipeline Building:
Develop lead nurturing programs that guide prospects through the buyer’s journey, increasing conversion rates and accelerating pipeline.
Partner with sales to ensure seamless lead handoff, alignment on KPIs, and feedback loops for ongoing optimization.
Analytics & Optimization:
Leverage tools like Google Analytics, HubSpot, and similar platforms to track, measure, and report on campaign performance.
Use data-driven insights to make informed decisions, forecast demand, and optimize campaigns for efficiency and ROI.
Market Insights & Positioning:
Stay informed on market trends, competitor strategies, and audience pain points to refine targeting and messaging.
Collaborate with the product team and marketing leadership to ensure campaigns resonate with our ideal customer profile and highlight our unique value proposition.
Cross-Functional Collaboration:
Work closely with the the founders on content creation, brand positioning, and product launches, ensuring a cohesive narrative across campaigns.
Collaborate with sales, product, and customer success teams to align demand generation efforts with overall business goals.
Job requirements
What We’re Looking For:
You thrive in a fast-paced startup environment, where you can experiment, iterate, and drive data-backed campaigns that deliver real results. You’re excited to play a critical role in shaping the future of AI customer service by attracting and nurturing prospects who can benefit from our solutions.
Experience: 1+ year in demand generation, growth marketing, or related roles—preferably in SaaS, tech, or B2B.
Hands-On Approach: You don’t just strategize—you execute. You dive into details, test new ideas, and optimize continuously.
Data-Driven: Skilled in tools like Google Analytics, HubSpot, and other analytics platforms, using insights to refine campaigns and measure impact.
Creative & Innovative: Always looking for new channels, fresh messaging, and ways to experiment and optimize.
Collaborative: Strong at cross-functional teamwork, working closely with sales, product, and marketing to ensure alignment and impact.
Passionate & Proactive: You stay ahead of industry trends, marketing best practices, and emerging channels.
Please make sure you provide us with your genuine motivation for joining Engaige. Due to the amount of applications we will not be able to process applications without a motivation letter.
Why Join Us?
Be Part of the AI Revolution: Work at the forefront of AI, shaping how the world engages with customer support.
Immediate Impact: Your campaigns will directly drive leads, pipeline, and revenue—tangible results you’ll see firsthand.
Work with the Best: Collaborate directly with the founders and the team which allows you to make meaningful impact.
Hands-On Dream Building: We’re builders and doers. You’ll have the autonomy and support to run with your ideas and turn them into results.
Competitive Compensation: Benefit from short- and long-term incentives tied to company growth and success.
Why Shouldn’t You Join Us?
Engaige isn’t for everyone. We’re committed to a high-energy, in-office culture that demands hard work and dedication to our mission. This isn’t the place for those looking for a predictable routine, a remote role or just looking to collect a pay check. At Engaige, we’re focused on creating extraordinary impact together—if that excites you, we’d love to hear from you!
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